Collaboration: World Water Day
Did you have a shower this morning? You probably brushed your teeth, made your breakfast, flushed the toilet and bought a coffee on the way to work? They all sound like pretty standard parts of a morning routine that you don’t really think about. But what if you had to walk 6 hours everyday to get the water to cook, wash and clean with? 6 hours out of your day that means you can’t earn a living, go to school or look after your family. That is the reality for millions of women in the developing world.
On World Water Day we’ve partnered with Stella Artois and water.org to raise awareness of the global water crisis and the fact that millions of women in the developing world spend up to 6 hours a day just collecting it. As part of the project, Stella Artois and water.org have brought together a group of talented creatives who have each produced work that explore various themes around World Water Day. For our part we commissioned the brilliant artist Chrissie Abbott to create a design for an organic cotton tote - you can see the artwork below. The rest of the line up includes innovative women such as Seetal Solanki of M-a-t-t-e-r who has explored water as a material and looked into the idea of waterless materials, our favourite queen of pickles Freddie Jansen and Natalia Ribbe, Founder of the 86 List an industry platform for young chefs and sommeliers.
Check out the amazing work going on over at water.org for World Water Day.