Meetings: PC Williams
Words by Liv Siddall
PC Williams is a stylist & creative consultant. Graduating from Central Saint Martins (where she currently lectures) in 2008, she has gone on to work across advertising, fashion, music and narrative moving image. Her obsession with global youth culture and subculture is evident throughout her work and allows her to bring a realness to her work in an industry where there are a lot of chancers.
Hard to do in a nutshell – but can you tell us about your career so far, how did you get into what you do?
The short story is I was dealing with a break-up and had taken six months off to heal (all whilst working in a bar, so not sure how much “healing” actually happened). I was doing freelance knitwear design but was definitely disillusioned with the life of a freelance designer. My friend Irene Agbontaen reached out to me to assist her on a Lethal Bizzle music video and I’ve never looked back. It was the only job I ever assisted on because from that point on I began working a lot with the production company on other music video projects and I haven’t really looked back since. I guess I started in music styling, moved into sportswear imagery and am now back working a lot within music. Circle of life babes.
Tell me about your average day
Every day is really different for me. I don’t only style, I also consult on various projects and I’m one of the associate lecturers on the foundation at CSM, so no two days are ever the same. The only consistent things would be the amount of time I spend looking through Instagram and speaking to my assistant Misty.
Was there a particular moment, or person, that helped you get where you are today?
I think a big break for me would be the creative partnership I have with my school friends MJ Delaney (director) and Soraya Gilanni (Production designer). We’ve been lucky enough to not only have known each other since we were 11 but also to be able take on narrative moving image projects (commercials, feature films etc.) together continually, since we began on this journey once we left university. To have that type of relationship, with two strong women, who want to push you to be the best you can but also aren’t shy of telling you when you’re off pace, is amazing and incredibly rewarding. Each part of my work life feeds into the other and that working partnership has empowered me to take risks and chances with other aspects of my work: be it in editorial styling, global brand campaign imagery or the work I do with music artists.
You've worked for alot of brilliant magazines – which publications do you think are really pushing the boundaries of editorial at the moment?
I am a big fan of grass-root publications. Magazines that are putting out a singular over looked perspective. Magazines such as Thiiird, Nii journal, Hot & Cool and actually a lot of student publications keep catching my eye. There’s a lot of talent coming through in image making right now.
What's the biggest misconception people have about being a stylist?
That it’s glamourous and easy. That you just turn up to a shoot and make magic happen, lol. Or that everyone is a stylist because they know how to put clothes on and they have an iPhone and a mirror.
What would you say to someone who was thinking about following a similar career path to yourself?
Only do this if you love image making. Everyone has a unique point of view because no two people are the same but don’t do this because you think it’s cool. Do it because it’s your innate talent. Do it because it’s what you will always do best.
Which women do you really admire at the moment?
My mum. My sisters and my niece. Munroe Bergdorf. Dan Sanders. Clara Amfo. Julie Vergez. Eman Ali. Aunty Maxine Walters. The list goes on.
Where is your favourite place in the world?
Can you recommend us a book, a film, a magazine and a song?
We Were Liars. Call Me By Your Name. The Gentlewoman. The Shape of Water OST.